I’m writing to you on behalf of the Ad Council and the U.S Department of Transportation to ask for your help in preventing drunk driving fatalities during the holidays.
The holidays are a time to celebrate with friends and family. But it’s also a time to make sure you are keeping the ones you love safe. Whether you’re at a holiday gathering or a New Year’s Eve bash, many of our social plans involve driving.
According to the National Safety Highway Traffic Safety Administration (NHTSA) the period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities.
Fatalities related to drunk driving are 100 percent preventable and the spike in buzzed driving around the holidays is especially alarming.
- In 2014, 9,967 people were killed in alcohol-impaired driving crashes. These alcohol-impaired fatalities accounted for more 31% of the total motor vehicle traffic facilities in the United States.
- Alcohol-impaired drivers were involved in 37% of traffic fatalities during the Christmas holiday period and 44% of traffic fatalities over New Year’s – making the winter holiday seasons one of the deadliest times to be on the road.
- Buzzed driving can cost around $10,000 in fines, legal fees and increased insurance rates.
Just for a moment, think about a different set of consequences than previous drunk driving ads: the actual financial cost of being pulled over for driving buzzed. These costs–between fines, rising insurance costs, lawyer fees and more–could total over $10,000.
Visit http://buzzeddriving.adcouncil.org/ to sign the pledge to NOT drive buzzed and learn more about buzzed driving and the dangers that can come with it.